AAA Life Insurance Company Review

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Popular for its roadside assistance, AAA is also a provider of moderately priced term and permanent life insurance, with no exam policies available.

A.M. Best




Standard & Poor’s


The Good

  • Financial security
  • No exam coverage
  • Online quotes
  • Member discounts
  • Comprehensive website

The Bad

  • Small whole life policies
  • Less competitive pricing
  • Limited product availability

Product Availability

Policy Types
  • Term
  • Universal
  • Whole
  • Accelerated death benefit
  • Accidental death benefit
  • Children’s term
  • Disability waiver of premium
  • Guaranteed purchase option
  • Return of premium
  • Travel accident
  • Waiver of premium

Review Breakdown





Financial Strength


User Experience


Product Availability





Life insurance rates can vary based on your health, age, the type of coverage you need, and the provider you choose.

Some companies offer more affordably priced coverage than others, so it’s important to compare quotes from more than one carrier.

We’ve compared rates across several demographics to assess how competitively priced AAA’s policies are.

While AAA isn’t the most affordable provider for most applicants, it isn’t unreasonably priced, either.

Non-members in particular are likely to find cheaper rates elsewhere.

Depending on the type of policy, AAA members may be eligible for a 10% discount on premiums, adding to the value of the company’s coverage.

Financial Strength

AAA has an impressive history, but there’s more to assessing the company’s viability than looking at its past.

We can also turn to AAA’s credit ratings and financial performance to predict its outlook.

Credit ratings measure a company’s likelihood of being able to meet its financial obligations, which is crucial when you purchase life insurance.

AAA has an “A” rating from A.M. Best, suggesting their financial health is excellent.

However, it is not rated by the other three major credit rating agencies.

The company also boasts an annual revenue of over $465 billion, lending even more to its financial strength.

User Experience

Not only should your life insurance company offer affordable prices and financial security, but also a solid customer experience.

Wherever you are in the life insurance process, you should be met with interactions and tools which help you complete your task easily.

To rate AAA’s user experience, we’ve factored in consumer-based ratings, the online experience, and the application process.


While you can look directly to individual customer reviews when researching a provider, you should also factor in rating sources such as the J.D. Power U.S. Life Insurance Study and the Better Business Bureau.

J.D. Power’s survey features only the top life insurance companies based on user experience but did not feature AAA in the most recent ranking.

However, AAA has earned high marks from the Better Business Bureau, securing an “A+” rating based on its communication with customers.


AAA’s website is an incredibly useful tool for comparing coverage options.

While it provides only brief information on the company’s history and financial performance, the site is informative for policy shoppers.

The AAA website clearly lists policy face amounts, age requirements, and term lengths.

It also allows term and guaranteed life insurance shoppers to get quotes and apply directly for a policy online.

Just as they can with AAA’s other products, members and non-members can log in to the website to access important policy details, make payments, and find forms for most policy changes.


AAA offers no exam life insurance which you can apply for online. The process includes 4 simple steps.

  1. Provide basic details about you, your lifestyle, and health
  2. Choose your beneficiary
  3. Review, sign, and submit your application
  4. Enter your payment information

According to AAA, you’ll get a decision within 2 minutes. I

If you aren’t eligible for no exam coverage, you may be asked to complete a medical exam and provide more information.

To apply for a traditional medically underwritten term, universal, or whole life policy, you must contact an agent to start the process.

From there, you’ll complete an application and allow the company to access information like your medical and DMV records, likely followed up by a medical exam.

Product Availability

AAA offers a variety of life insurance policies to meet your needs, including:

  • Term
  • Universal
  • Whole

We’ll explore the specifics of each of these policies below.


Beginning with their term life insurance products, AAA offers two policy options: Traditional Term Life and ExpressTerm Life.

The traditional term life product is comparable to what most life insurance companies offer: a simple and straightforward policy which is fully underwritten.

The Traditional Term Life Insurance product from AAA offers death benefits ranging from $100,000 up to $5 million or more.

It also comes with 10, 15, 20, 25, and 30-year term options.

The other option, ExpressTerm Life Insurance, comes with the same term options as the fully underwritten product, but with little to no underwriting and no medical exam.

ExpressTerm life policies come with a death benefit ranging from $25,000 to $500,000.


If you’re looking for a more permanent solution with flexibility and cash value growth, AAA offers two universal products.

The LifeTime Universal insurance product is their most basic permanent product, allowing you to secure a death benefit between $100,000 and $5,000,000+.

Your premiums are locked in from day one, and your policy may accumulate cash value.

For the growth-minded individual, the Accumulator Universal Life option may be more suitable.

These policies offer the same face amounts, with a 10-year no lapse guarantee if premium requirements are met.

With both products, you can change your premiums and the amount of coverage as you go.


AAA also offers a basic whole life policy and a guaranteed issue product, meaning you cannot be turned down for coverage.

The basic Whole Life Insurance policy is a standard policy with a $5,000-$75,000 death benefit.

You can apply for up to $30,000 of coverage without a medical exam.

The cash value also grows over the length of the policy.

Guaranteed Issue Whole Life is a final expense policy ranging from $5,000 to $25,000.

Your rates are secured when you purchase this no exam policy, and you can apply online.


AAA’s history dates back to 1902, when a group of motor clubs concerted their efforts, forming the American Automobile Association to benefit the owners of the 23,000 cars on the road.

Over the last century, AAA has advocated for better roads, supplied maps and travel recommendations, and created course material for safe driving.

After successfully serving drivers for the better part of a decade, AAA decided to branch into other areas.

In 1969, AAA began extending life insurance products to consumers nationwide in an attempt to take advantage of its already well-known brand and market share and add another layer of convenience and affordability to its growing customer base.

Today, AAA Life Insurance Company, headquartered in Livonia, Michigan, serves more than a million loyal customers.

Between its life and other divisions, AAA currently sells the following products:

  • Accident insurance
  • Annuities
  • Auto loans
  • Business insurance
  • Home insurance
  • Life insurance
  • Mortgages
  • And more


AAA is also committed to making a positive impact, contributing to Make-A-Wish, the American Cancer Society, Special Olympics, Paralyzed Veterans of America, and more organizations.

The company has unveiled a line of custom-designed tow trucks which represent its partner organizations, raising awareness on the road.

The AAA Cares program also raises funds for organizations and communities in need, encouraging employees to volunteer.

Brand Recognition

Having only been in the life insurance business for 40 years, AAA is not yet one of the elite life insurance providers in the marketplace.

However, by taking advantage of the brand it has already built and giving consumers more than property and casualty insurance, they are continuing to grow.

While its parent company has a larger social media following, AAA Life Insurance Company does have an active presence on Facebook and Instagram.

AAA also has a Youtube channel with hundreds of educational videos, inspiring stories, and promotional content.


In addition to weighing all the considerations above, we’ve also factored in ratings and reviews by other industry experts to assess AAA.

While the company isn’t always featured as one of the best life insurance companies, it often earns positive reviews.

AAA is a household name thanks to its auto services, and its life insurance is becoming more popular with every year.

While you may be able to find lower rates from another carrier, AAA is a dependable choice.

It’s particularly rewarding for AAA members and people looking for no exam coverage.

To decide whether AAA is the right choice for your policy, take a few moments to compare quotes from multiple providers.

AAA Life Insurance Company Review

(888) 422-7020
17900 N. Laural Park Dr.
Livonia, MI 48152-3985

Company Name (and subsidiaries)

  • American Automobile Association (AAA) (Parent)
  • AAA Life Insurance Company of New York


Jason Fisher

Jason Fisher is the founder and CEO of, LLC. and a multi-state licensed life insurance agent who has helped over a million Americans seek out affordable coverage, compare quotes, or get their family and businesses covered.