North American Company For Life And Health Insurance

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North American is a trustworthy name in the life insurance industry, with relatively affordable term and universal products.

A.M. Best




J.D. Power


The Good

  • Financial security
  • No exam coverage
  • Additional products
  • Fair high-risk underwriting

The Bad

  • Few policy options
  • Limited online resources
  • No true whole life insurance

Product Availability

Policy Types
  • Term
  • Universal
  • Indexed

  • Accelerated death benefit
  • Accidental death
  • Children’s term
  • Disability waiver of premium
  • Estate preservation
  • Guaranteed insurability
  • Premium guarantee
  • Survivorship policy split exchange
  • Waiver of monthly deductions

Review Breakdown





Financial Strength


User Experience


Product Availability





One of the chief factors in your choice of life insurance company will be the cost of coverage.

As long as you’re comparing companies that are financially secure and have the policy you’re looking for, there’s no reason not to choose the most affordable option.

Life insurance rates are determined by a range of risk factors including your:

  • Age
  • Sex
  • Height/weight
  • Health conditions
  • Family health history
  • Lifestyle

When it comes to cost, North American’s policies are reasonably priced.

Though their term and universal policies aren’t likely to be the lowest priced option for most applicants, they aren’t the highest either.

Young healthy applicants are probably better off elsewhere in terms of affordability, but older applicants can get competitive rates with North American.

North American is best for applicants with high-risk health conditions, who might have a hard time getting covered elsewhere.

Financial Strength

When you evaluate a life insurance provider, you should also pay close attention to the company’s financial strength.

It’s crucial to pick a company you know you can depend on for your family’s financial future.

Based on North American’s financial track record and outlook, it is a solvent company you can trust completely to pay out claims.

Today, North American has assets surpassing the $29 billion mark.

The company has greater than $23 billion in life and annuity reserves, and over 90% of its portfolio is considered to be investment grade.

This strong financial performance has earned North American a slew of high ratings from the nation’s premier credit rating agencies, namely A.M. Best, Fitch, and Standard & Poor’s.

These ratings are as follows:

A.M. BestA+
Standard & Poor’sA+

By all accounts, North American is a financial powerhouse that is fully capable of paying out claims as promised and will continue to do so in the years to come.

User Experience

Yet another factor you should keep in mind as you compare life insurance companies is user experience.

Whether you’re looking to get online quotes, apply for a policy, or even file a death claim, you should be able to complete your task quickly and easily.

To assess its user experience, we took a close look at North American’s customer ratings, website, and application process.


One of the best places to turn for a glimpse into a company’s customer service is to reviews based on actual customers’ experiences.

The Better Business Bureau and J.D. Power are two of the most useful rankings for evaluating a life insurance provider’s user experience.

J.D. Power did not include North American in its ratings of the nation’s top life insurance companies; however, it has been rated by the Better Business Bureau.

North American is BBB-accredited and holds an “A+” from the Bureau based on its communication with customers and business practices.


North American’s website isn’t its strongest feature.

While you can find very basic information about the company’s history and its financial performance, you’ll have to do some digging to find details about its coverage.

The site provides only minimal information about its life insurance policies.

You can get quotes on the North American site. Rather than provide details like your height, weight, health condition, and tobacco use, you simply enter your:

  • State of residence
  • Date of birth
  • Gender
  • Coverage amount

From there, North American presents you with a chart showing the lowest rates for each of its rating classes.

Policyholders and beneficiaries can download several forms on the website. North American states that there is a 10-day turnaround time on its document review process.


North American has a standard underwriting process.

To buy a policy from the company, you’ll have to work with an agent, which you can connect with on the North American website.

The company recently announced a new program called WriteAway, which offers an accelerated underwriting process.

Rather than waiting weeks to get a policy, qualifying applicants can get covered in 48 to 72 hours.

After undergoing a quick application and phone interview with an agent, healthy applicants ages 50 and younger may be able to skip the medical exam based on their responses and medical records.

Product Availability

North American offers a few life insurance products, including:

  • Term
  • Universal
  • Indexed

Additionally, North American offers a series of annuities. We’ll take a closer look at the company’s life insurance policy options below.


Term is the most popular form of life insurance coverage and also the simplest.

It offers a stated premium and death benefit for a set period of time.

North American’s term product, ADDvantage Term Life Insurance, starts at $100,000 and comes in 10, 15, 20, or 30-year terms.

This policy includes the standard riders you might expect, such as the disability waiver of premium, children’s insurance, and accelerated death benefit.

Term coverage is available to applicants through age 74.


If you need more permanent coverage, North American offers universal policies, which come with a death benefit and an accessible cash value account.

With the Custom Guarantee universal life policy, you can secure lifetime coverage that is guaranteed not to change up to age 120.

This policy option comes with a level death benefit and flexible premiums, which stop at age 100.

You also get access to several riders so you can truly customize your policy.


Indexed coverage offers similar benefits, but the cash value accumulates interest based on popular indexes like the S&P 500.

You have several policy options, including:

  • Builder IUL
  • Builder Plus IUL
  • Smart Builder IUL
  • Guarantee Builder IUL
  • Rapid Builder IUL
  • Legacy Optimizer
  • Survivorship GIUL

Indexed universal life insurance policies from North American are gaining in popularity due to their flexibility, cash growth, and accessibility.


In addition to their life insurance portfolio, North American does offer a selection of annuities.

They include:

  1. Fixed Index Annuities
  2. Traditional Fixed Rate Annuities
  3. Immediate Annuities

These annuities are worth considering, especially if you’re looking to work with a single carrier to put together a pension maximization plan, which uses both permanent life insurance and immediate annuities.


For over 130 years, North American has been a provider of life insurance in the United States.

The company was founded in 1886 as the North American Accident Association. Soon after, it was purchased by A.E. Forest.

In 1918, it was the first company in the nation to provide disability insurance to women.

Over the next century, it continued on its path of longevity with financial strength, a strong reputation, and a solid series of financial products.

Today, North American is a member of the Sammons Financial Group, adding to its credibility.

To date, North American has over 616,000 policies in force.


While North American doesn’t share many details about its philanthropic efforts, the Sammons Financial Group appears to be active in the communities it serves.

North American and its partner companies give back to the community through volunteering, charitable donations, and employee gift matching.

Sammons features a community partner spotlight on its website, highlighting the work of local organizations, such as:

  • Junior Achievement USA
  • Legacy Children’s Foundation
  • Special Olympics
  • United Way
  • YWCA

Brand Recognition

While North American doesn’t have the same level of household recognition as some of its competitors, it has maintained a strong reputation for more than a century.

North American doesn’t have a massive following on social media, nor does the company interact much with clients there.

However, the company does actively post updates and educational resources.

Though North American doesn’t have a presence on Twitter or Instagram, it does have a small following on Facebook, Youtube, and LinkedIn.


It’s helpful to compare notes from multiple financial experts and consumers when you pick a life insurance provider.

North American Company for Life and Health Insurance missed our list of best life insurance companies of 2020.

North American doesn’t make most online lists of the top life insurance providers, but it does benefit from generally positive reviews from agents and customers.

If you need strictly term life insurance and you want the lowest rates, North American likely won’t be your first choice.

However, if you have certain health risks the company may be a good fit with its liberal underwriting.

While the company lacks a variable option, its indexed universal policies offer a variety of rewarding possibilities.

Bottom line: this growing company is definitely worth consideration for impaired risk underwriting or permanent insurance and is a name you can depend on.

North American Company For Life And Health Insurance

(877) 872-0757
One Sammons Plaza
Sioux Falls, SD 57193

Company Name (and subsidiaries)

  • Sammons Financial Group, Inc. (SFG) (Parent)
  • Sammons Corporate Markets
  • Sammons Retirement Solutions
  • Midland National Life Insurance Company
  • Bestow Agency, LLC


Jason Fisher

Jason Fisher is the founder and CEO of, LLC. and a multi-state licensed life insurance agent who has helped over a million Americans seek out affordable coverage, compare quotes, or get their family and businesses covered.