Ohio National Life Insurance Company Review

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Though it comes with strict underwriting, Ohio National is a highly regarded carrier with a stellar user experience and multiple term and permanent coverage options.

A.M. Best






The Good

  • Financial security
  • Excellent user experience
  • Flexible coverage
  • Additional products
  • Affordability

The Bad

  • Strict high-risk underwriting
  • Lack of no exam coverage
  • Limited policy info online
  • No online quotes

Product Availability

Policy Types
  • Term
  • Universal
  • Whole
  • Accelerated death benefit
  • Accidental death benefit
  • Additional death benefit
  • Children’s term
  • Early cash value
  • Paid-up additions
  • Waiver of premium

Review Breakdown





Financial Strength


User Experience


Product Availability





One of the first places to look when comparing life insurance providers is the cost of coverage.

Because each company weighs risk factors like your age, health, family history, and lifestyle differently, your rates can vary pretty drastically from one carrier to the next.

If you’re a younger applicant in great shape, you’ll likely find this carrier’s rates to be competitive.

However, Ohio National has strict underwriting guidelines, making it challenging to qualify for its top rating classes.

Ohio National provides the least value to high-risk applicants, who may be stuck with steep premiums or be denied coverage outright.

Getting quotes is the best way to see what rates you’re eligible for. To get a quote from Ohio National, you’ll have to contact one of their agents.

Financial Strength

When it comes to life insurance, financial strength is as crucial a consideration as cost.

It’s important to choose a provider you can rely on to protect your family in the future.

Credit ratings are a key indicator of a life insurance company’s solvency.

Ohio National is rated by three of the major credit rating agencies, with the scores below:

A.M. BestA

These ratings indicate strong financial health and dependability, as does the company’s financial performance.

In 2020, the company had $41.2 billion in assets under management.

User Experience

In addition to looking at a company’s prices and financial strength, it’s important to consider user experience.

Whether you’re comparing quotes, submitting an application, or making a change to your policy information, your life insurance provider should simplify the process.

To assess Ohio National’s user experience, we’ve evaluated factors like consumer ratings, the company’s website, and its application process.


The Better Business Bureau and J.D. Power are two great resources for evaluating how a life insurance company interacts with clients and simplifies the life insurance process.

Each year, J.D. Power ranks the nation’s top life insurance carriers based on overall customer satisfaction.

Ohio National did not make the 2020 survey; however, it is highly reviewed by the Better Business Bureau.

The company has been accredited by the BBB since 1938, and it earned the bureau’s highest rating of “A+” for its transparency, business practices, and communication with clients.


Ohio National’s website is easy to use and provides some helpful resources.

If you’re looking to learn more about the company, you can read about its financial performance, history, and community involvement.

Insurance shoppers can find informational posts about life insurance and other financial topics, and define their coverage needs with a life insurance calculator.

While the website breaks down the basics of how each type of policy works, it is vague when it comes to specifics like coverage amounts and eligibility requirements.

Policyholders can make payments and alter details like their address online, as well as download forms for other policy updates.


Applying for life insurance from Ohio National is straightforward.

They utilize a traditional application process which consists of filling out and turning in a brief application, scheduling a medical exam, then waiting for approval.

If you need a no exam policy with accelerated underwriting, you’ll have to look elsewhere. The waiting period for approval takes between 4 to 6 weeks.

During this time, the underwriters assess your overall risk, including medical and lifestyle factors.

To apply for a policy, you’ll need to connect with a life insurance agent who can walk you through the process.

If you need help finding an agent, the Ohio National website can connect you with a representative in your area.

Product Availability

Ohio National offers three types of life insurance:

  • Term
  • Universal
  • Whole

The company also provides annuities and disability income.

We’ll focus on their life insurance policies below.


If you’re looking for the most affordable coverage available, one of Ohio National’s term policies could be a good fit.

Term policies are designed to cover changing needs rather than to offer lifelong protection.

With Ohio National, you can choose between a 10, 15, or 20-year term.

The company offer two policy options: Flex Term Basic and Flex Term Plus.

For a slightly higher cost, Flex Term Plus provides you with the opportunity to convert your term policy into a permanent one if your needs change.


If you need more permanent coverage but want to maintain some of the flexibility and affordability of term life insurance, universal coverage could be ideal.

These policies offer both a death benefit and an interest-bearing cash value account which you can access.

Universal policies also allow you to adjust your premiums and face amount to fit your needs.

Ohio National offers fixed and indexed universal policies:

  • V-Pro universal life insurance: With this policy, your cash value comes with a conservative guaranteed minimum, ideal if you’re looking for a low-risk option.
  • Virtus Indexed Universal Life II: With this policy, your cash value’s growth can be linked to an index like the S&P 500 or fixed, with death benefit protection.


The most expensive option by far, Ohio National’s whole life policies provide permanent coverage, cash value, and the potential to earn dividends.

You can choose between a handful of whole policy options, including:

  • Prestige Value IV: The most affordable option, Prestige Value IV offers level premiums with lower cash value growth and dividends than some alternatives.
  • Prestige 100 II: Prestige 100 II also offers level premiums and permanent coverage with modest cash value growth and dividend opportunities.
  • Prestige 10 Pay II: This limited pay policy secures lifelong coverage after 10 years of payments are made.
  • Prestige 20 Pay II: Likewise, you can opt for a 20-year limited pay policy.
  • Prestige Max III: With the Prestige Max III policy, you make payments up to age 65.


Founded in a one-room office in Cincinnati in 1909, Ohio National was built to offer protection and peace of mind with superior life insurance products.

A decade later, Ohio National Financial Services moved to give its policyholders a stake in the business, becoming a mutual insurance company.

Soon after, the company survived the Great Depression, acquiring several other life insurance companies in the process.

Over the next several decades, they continued to flourish, selling their first individual $1 million policy in 1969. By 1984, the company had $1 billion in assets.

In the years since, the company has sustained its success, expanding to offer several financial products and wealth management tools.

To date, the company has paid out dividends to whole life policyholders for 97 years.

Ohio National now has over $180 billion of life insurance in force, with no signs of slowing down.


In addition to their professional prowess, the company has exhibited a remarkable heart for service, volunteering and donating $1.6 million in 2020 to some of the organizations below:

  • United Way of Greater Cincinnati
  • Habitat for Humanity
  • ArtsWave
  • Make-a-Wish
  • The American Heart Association

Since 1987, the company has made $25 million of charitable contributions through the Ohio National Foundation.

Brand Recognition

Ohio National does not have the same level of household recognition as some of its competitors who advertise on a larger scale.

However, it is an established name in the life insurance industry, making its mark for over a century.

The company uses Facebook and Youtube to share news and educational information and to interact with clients, though it has a considerably small following.

Ohio National also has inactive Instagram and Twitter accounts.


It’s important to research a life insurance company thoroughly before applying.

In addition to evaluating Ohio National, we’ve also factored in consumer reviews and other experts’ ratings from across the industry.

Ohio National doesn’t earn a high consensus score, as it isn’t often featured as one of the best life insurance companies overall.

This could be due to the company’s strict underwriting requirements and lack of no-exam coverage.

If you’re looking for traditional coverage, like term, whole, or universal life, Ohio National may be worth a look.

Ohio National Life Insurance Company Review

(800) 366-6654
One Financial Way
Cincinnati, OH 45242

Company Name (and subsidiaries)

  • Ohio National Life Assurance Corporation
  • Ohio National Financial Services, Inc.


Jason Fisher

Jason Fisher is the founder and CEO of BestLifeRates.org, LLC. and a multi-state licensed life insurance agent who has helped over a million Americans seek out affordable coverage, compare quotes, or get their family and businesses covered.