Primerica Life Insurance Company

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Primerica Life Insurance Company is company who offers middle-income Americans term life insurance coverage through its licensed representatives. Primerica also offers auto and homeowner’s insurance, pre-paid legal and identity theft products, as well as annuities and other investment products.

A.M. Best




J.D. Power


The Good

  • Financial Ratings
  • Potential to Bypass Medical Exam
  • Increasing Benefit Rider

The Bad

  • Limited Coverage Types
  • Captive Representatives
  • Inability to Get Quotes Online

Product Availability

Policy Types
  • Term
  • Children’s Insurance Rider
  • Terminal Illness Benefit Rider
  • Waiver of Premium Rider
  • Increasing Benefit Rider





Financial Strength


User Experience


Product Availability





Getting the best product at the best possible price is only a part of how we look at what total value a company brings to the table.

We investigate the policy, the benefits and riders, and even whether or not a policy has convertibility.

Value is more than just what premium you pay today.

In any case, every policy, regardless of where you purchase it, should fit your need and your budget.

We found you may be able to secure coverage from one of the best life insurance companies at equal or lower rates.

Financial Strength

Financial strength ratings are generally measures of claims paying ability and solvency, as well as an outlook on company investment safety and stability.

Ratings are issued most commonly by A.M. Best, Fitch, Moody’s, and Standard & Poor’s – they are third-party rating agencies.

Primerica Life Insurance Company has received an “A+” rating from A.M. Best as recently as December of 2018.

Other ratings are as follows:

A.M. BestA+
Standard & Poor’sAA-

While an “A+” (Superior) rating from A.M. Best is impressive on its own, our proprietary data-driven and consensus model rating system values the insurance companies with multiple ratings as confirmation most highly.

User Experience

We evaluate potential user experience on many factors, and these details are integral to any applicants purchasing process.

How easily a user can find product information and rates, apply, and what resources they have access to before, during, and after the purchase are all considerations.


Consumer ratings can mean a lot, and really express how a company delivers on its promises – not just in product, but by its people and communication, too.

J.D. Power & Associates recently compared Primerica with many other major U.S. life insurance companies and ranked it closer to the bottom, where it was considered below average.

Primerica, Inc. has a BBB-rating (Better Business Bureau) of “A+” and customer reviews of 3.88/5.00 at this time.


From what we can tell, unfortunately, Primerica’s website has just one page on where they discuss their life insurance offerings.

Limited information and resources on their website make it difficult to learn more about the product they claim to be “the cornerstone of our business.”

The inability for a user to get a quote directly from the website is also a drawback.


Primerica’s website claims you get “your own representative interested in you” and this seems to be the only way to apply.

You may also have the opportunity to apply for coverage without a medical exam, which we find encouraging.

Product Availability

While Primerica offers lots of products beyond life insurance, the only product we focus on is the term life product sold by its representatives.


Your sole policy type available to you is term life insurance. However, this one has a lower death benefit availability than many other carriers.

You may have several riders available to you, as well, including:

  • Children’s Insurance Rider
  • Terminal Illness Benefit Rider
  • Waiver of Premium Rider
  • Increasing Benefit Rider

You will need to talk to one of your local representatives to find out how these riders might add to your premium.


Primerica got its start in 1977.

Perhaps the most interesting thing to note, though, is Primerica is a multi-level marketing organization.

They are a legitimate, publicly-traded company, and their website says they pay 94% of claims within 14 days. For any company with over $750 billion of life insurance in force, this means they are not a scam.

Just understand you’re purchasing from a company who offers a business opportunity to its representatives, who are expressly named as independent contractors, and not employees.

The amount of cash flow paid to these contractors in 2019 was just $6,249 on average – which does not mean net income after expenses, such as the agents fees for affiliation.

Primerica Life Insurance Company

(800) 257-4725
1 Primerica Parkway
Duluth, GA 30099

Company Name (and subsidiaries)

  • Primerica Life Insurance Company
  • Primerica Life Insurance Company of Canada
  • National Benefit Life Insurance Company


Jason Fisher

Jason Fisher is the founder and CEO of, LLC. and a multi-state licensed life insurance agent who has helped over a million Americans seek out affordable coverage, compare quotes, or get their family and businesses covered.